Brand health tracking for challenger brands

We help scaleups and challenger brands compete with market leaders via reliable & affordable research that leads to actionable outcomes that grow market share.

Measure your brand's competitive weaknesses and strengths, quantify performance and compare against your competitors, and identify opportunities to capitalise on and weaknesses to protect.

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Brand health tracking & strategy for challenger brands

If your brand is investing in growth, then Supergrowth is the solution tht will enable you to optimise your growth strategy and measure your growth over time using the same methodlogies that market leaders use.

Brand Tracking Waves

We use brand tracking methodologies that are backed by peer-reviewed marketing science to provide research-informed recommendations that grow market share.

Customer Experience Measurement

We can measure the value of your brand and products' customer experience, providing CX optimisation insights and recommendations.

Operationalised Feedback Loops

We implement integrated customer feedback loops to provide startups with real-time "always-on" customer metrics.

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Brand tracking for
challenger brands

We are the product of two successful brand-tracking agencies that saw a need for scaleups and challenger brands to access a better and more-affordable brand health tracking solution.

Affordable for challengers

We cut the fat from regular brand health trackers in order to provide an affordable and focussed brand tracking solution. We still measure everything from awareness through to positioning and salience but cut out the enterprise-level reporting that your CMO doesn't have time to read, anyway.

Category & Competitor Comparison

We provide category and competitor benchmarking & comparison to help our clients quantify what "success" looks like for their marketing strategy.

Actionable Recommendations

We put ourselves in your shoes to ensure that the insights and reports we provide you are easily understood and immediately actionable.

Who is Supergrowth for?

Supergrowth provides focus to brands who want to grow. By only measuring the things that are proven to contribute to the growth of a brand, we offer a simplified brand tracking solution that gives our clients the data they need to make better decisions and grow stronger brands.

Brands with smaller budgets

We help brands outsmart competitors who are outspending them.


We help scaleups cross the chasm by using marketing science to optimise growth strategies.

Brands investing in growth

We help brands that are increasing their investment in their growth.

Our team

Tom Uhlhorn

Co-Founder & CX Strategist

Founder of a successful CX strategy agency and award-winning marketing & media strategist.

Will Anderson

Co-Founder & Brand Strategist

Founder of a successful brand strategy agency, with 18 years' experience using data to inform strategy.

We provide crucial metrics for your brand

We provide the solution that enables your brand to measure its growth and identify opportunities to capitalise on, such as brand salience and positioning opportunities.


Supergrowth is one of the most-affordable brand tracker solutions on the market

Brand Tracking

Measure & grow your brand

£4,100/ wave
  • Awareness tracking
  • Consideration tracking
  • Consideration drivers
  • Preference tracking
  • Salience tracking
  • Positioning tracking
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CX Tracking

Optimise your CX

£2,750/ wave
  • CVI tracking
  • CES tracking
  • NPS tracking
  • Competitor Benchmarking
  • Churn Prediction
  • Custom dashboarding
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Feedback Loops

Operationalise customer feedback

£9,900/ year*
  • Operationalised feedback
  • CRM integration
  • POS integration
  • Customer panels
  • Trigger actions as a result of feedback (e.g. referrals from positive NPS scores)
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*starting price. All prices are in GBP.


Who do you work with?

We work with brands that are currently investing in growth or about to invest in growth.

Who don't you work with?

If your brand isn't investing in growth or holds a market leadership position, then we are not the right solution for you.

Do you have case studies?

We do not share case studies of our existing paying clients, as the work we do reveals sensitive IP.

Find out more today

Contact us to learn how Supergrowth can help your brand use brand health tracking & customer data to catalyse its growth. Alternatively, you can call us on +61 3 7018 3083 or at